(°B, 1971) After a period as a research assistant and after obtaining a master’s in archaeology and the history of art at the KU Leuven, Leen Gysen worked with Telindus, where she rose from Sales Belgium to an international product marketing post and later became Corporate Marketing Communications Director.
In that period she also obtained a Masters in Industrial Business Policy at EHSAL / HUB and Vlerick Management School.
At the beginning of 2004 she started as Director of Marketing and Sales at the BOZAR Centre of Fine Arts. Amongst others, she implemented the branding of the BOZAR culture trademark. Five years on Leen Gysen was ready for a new challenge and started her own business providing independent management support services in the creative and fine arts field. These collaborations are ongoing and intensive with relevant partners such as museums, arts organizations, businesses, focusing on international marketing and sponsoring strategies as well as cultural retail and museum shops.
At IPARC, Leen is a managing partner and responsible for the business policy of the company as well as the marketing and communication strategy, the HR and business development. At ARTPORT, the sister company of IPARC, concerned with art storage (www.artport.be) she is the managing director.
Leen Gysen is also president of IPARC Ltd, and president of the NGO Plan International Belgium (www.planinternational.be). Leen Gysen lectures on strategic marketing and digital communication for companies and businesses operating in the cultural sector. Since 2011 she is European Female Entrepreneurship Ambassador, an initiative of the European Commission in collaboration with UCM and Mabizz.